Elissa Olin and her business, Green Home Green Living, was a second-place winner in the Brooklyn Public Library's “PowerUP!: Your Business Starts Here” Business Plan Competition, who received $5,000 cash plus $5,000 in business services.
Olin (pictured above with Amanda Jones and Nzinga Knight, the other winners in the contest) was determined to consume only products that don’t harm the environment. After realizing how difficult it was to locate and shop for sustainable and ecological goods in her neighborhood, she created a small retail one-stop “green” shop to solve her dilemma. Her store will sell environmentally friendly items from personal care products, to pet food, to children’s toys, which will be identified and labeled as organic, natural, sustainable or free trade.
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Photo by Philip Greenberg, courtesy of Brooklyn Public Library
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